Promoting real estate on social media is another promising method of getting traffic. Whether you’re selling premium real estate, working with real estate developers or in the secondary market, a properly built brand will increase sales. Let’s take a look at a social media plan for real estate.
Real estate agency promotion
Promoting a real estate agency on social media is a set of activities aimed at building a brand, developing customer loyalty and increasing conversions. To promote a real estate agency in social networks requires preparation and focus on communication channels which are used by clients. Promoting real estate on social networks consists of several steps, starting with positioning and building the right brand. You have to know your target audience in person and get on their trust list. The work is divided into 4 segments:
- reputation management;
- the right PR;
- getting into the sphere of the needs of the client (you sell what he wants to buy);
- quality image advertising.
Working with the client from social media
At this stage, managers must bring the client to the transaction, correctly accept his request, conduct a consultation and receive payment. Additional autosales resources need to be set up to increase conversions. But receiving money is not the last stage of cooperation either. Here you need to manage the client’s expectations, monitor their needs, and conduct surveys. Getting recommendations, communicating closely with your audience will allow you to get more clients located to you in the future.
Promotion of real estate in Instagram
Every day, millions of people visit Instagram. Most of your competitors come to the social network to get closer to the customer. Regardless of the value of the properties, you can find real orders here. Advertising on a real estate agency’s Instagram is profitable.
What to consider when promoting real estate in Instagram?
Real estate advertising in Instagram is divided into three parts:
- Showing the agency’s own account;
- Creating promotions;
- Advertising in blogs of millionaires, opinion leaders.
The basic rules of real estate advertising in Instagram:
- Prepare a content plan. You must understand what information the target audience is interested in, what you will write about.
- Distribute the posts in the format of 15% selling content and 75% entertaining, useful and advisory.
- Watch the analytics. Which posts drive the most traffic, which information gets the most responses. Think about why that is? Use the answer to work with your customers.
- Set publication timings. Publishing 3-4 posts a week is optimal.